Are you already doing SEO or are willing to start? A common question is whether or not to outsource to an SEO consultant to optimise your website for search engines. Just as with any other function in your company, SEO can be done in three different ways: DIY, in-house, and outsourced. In this post we […]
5 Ways to Skyrocket Your Ecommerce Sales in 2022
Setting up an online store is fairly easy these days, by using accessible software such as Zoho Commerce or Shopify etc. anyone can start an e-commerce business within hours. However, in order to be successful, you need to create and implement a well-developed e-commerce strategy. This should attract potential customers and make them feel welcomed […]
Could you use $15,000 from the Business Boost Grant?
With the recent $5,000 Business Basic Grant filled in just 3 hours, it pays to prepare for the next grant due out in mid-July with submissions opening in late July. The Business Boost grant is part of the Queensland government’s $25 million dollar plan to assist small businesses announced recently. This grant is up to $15,000 which will […]
Beauty Industry Digital Marketing Tips
The beauty industry is a continually growing and dynamic sector. New trends are emerging every year. Beauty industry digital marketing allows for improved reach and increased opportunity for these businesses to market themselves online. This enables them to showcase their work, keep customers up-to-date, reach new customers and even allow for more direct booking. Implementing […]
How Digital AdSpend Has Grown in 2020
The shift towards digital has been a growing tendency in the last decade, with a growing number of businesses jumping on the online marketing bandwagon. However, something unexpected happened in 2020 that accelerated the rhythm of digitalisation in all areas and made businesses of all sizes take notice of digital marketing practices, such as investing […]
Why Quality Graphic Design Matters
Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and […]
What is a responsive web design and why is it important?
The growth in mobile usage has changed the way people interact with the world and research information online. The average person spends around 3 hours a day on their smartphone. If you want to communicate your message to an audience you will need to reach them where they spend most of their daily online time. […]
Why Branding Is So Important
“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their […]
2021 Online Marketing Trends
You can’t think about 2021 online marketing trends without taking into consideration what has been happening over the last nine months. 2020 has certainly been an unprecedented year. Among the chaos and uncertainty brought about by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to […]