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work remotely

Working Remotely Is the New Norm! 

By CRM Systems, General News

The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda since March 2020. 

Working remotely has become the new norm as we were forced to implement it due to lock down restrictions and we’ve now seen that it actually works. This new way of working played a vital role in business and economic continuity during the original lock down period, and will provide stability during future emergencies, especially now that it’s proven to be successful. 

Working RemotelyEven amidst this Covid crisis, employees are reporting greater productivity and higher job satisfaction, which is translating into enormous profitability for their employers. Permitting off-site work allows businesses to reduce overheads  through reduced real estate, equipment, and supply costs. 

Australia remote working statistics 

Statistics confirm what we were already presuming, that remote work will play a major role in our economy and is here to stay:

– 47% of small business would like to work remotely more often; 

– 45% consider that remote work creates more free time; 

– 90% of small business owners in WA work remotely one or two days a week, followed by NSW (84%), QLD (82%), and ACT, NT, TAS combined (50%);

– 82% of business owners from areas that are not from metro areas work from home one or two days a week, compared to 75% of business owners from metro areas 

– even when reliable public transport is available, people prefer to save time and money by working remotely from home. 

Work is more about what you do than about where you go 

Even after restrictions were lifted, more than one million small businesses continued to operate remotely. Why? A possible explanation was provided by Vijay Sundaram, Zoho Chief Strategy Officer: “The nature of work will change forever as the number of businesses deciding to work remotely and from home will skyrocket, even after lock down and social distancing restrictions are lifted (…) If there’s one thing business owners and workers are understanding in the wake of COVID-19, it’s that a job is something you do rather than somewhere you go.” 

Sundaram also explained that remote work is not just a temporary solution to a problem, but a new way of doing business as it uncovers a range of opportunities never seen before: “This will upturn norms that have been accepted for generations. Relentless innovation in affordable technology will put remote work w

ithin the reach of every company, lowering costs and creating new agility.” 

Will remote work allow your staff to stay idle because you are not monitoring them? 

Not if they are motivated and the right people for the job. Remote work will require human resource specialists to focus even more on matching talent with open positions. There will be a shift from physical presence and close monitoring to using results as the main measure of performance. Remote work done properly means it will be even harder for employees to purposely waste time during their working hours. 

Saving time and money 

No longer needing to organise and maintain office space, as well as reducing commuting hours, are not the only ways that remote work helps us save time and money. The new paradigm will reduce the importance of events, meetings, and business travels, whose values were often overestimated. 

Remote work is excellent for Australia’s low population density 

James Dellow from the Digital Workplace Company, based in Australia, reveals that working remotely is an excellent solution for Australians, who are located around the main cities. 

Creating a hybrid between working remotely and commuting to work 

Not all jobs will be done exclusively from home or other remote space. On the one hand, some tasks can only be completed at the office or job site, in certain industries such as healthcare or construction, and on the other hand not all people have optimal home-working conditions. Those days when you cannot handle working from home or you miss drinking coffee with your colleagues, you will still go to the office the old-fashioned way. However, even work at the office could be different from what we used to know, with fewer employees present, less overtime completed at the office, and social distancing rules still imposed for as long as the Coronavirus represents a threat. 

Urban areas will be less crowded 

The growing acceptance of working remotely will enable people from rural areas to kee

p living in their communities, if desired, instead of moving to a more urban or city environment in order to advance their career. Many companies whose employees are working remotely are aware of the fact that employees may miss the social interactions from going to the office every day, so they have set up working hubs in spaces such as shopping centres, where staff can go if they want to come together as a group. Public social networks can enable social relations even if most of the work is completed through online meeting platforms.

Remote work challenges 

Some small businesses and their employees see remote work as an ordeal. 

The reason? 

They do not have the right tools to work from home in an efficient manner. James Dellow, cited earlier, observed that companies who had adopted and invested in digital tools such as intranet or online meeting platforms were delighted with the rewards of remote working, while companies which did not are st

ruggling to implement working from home due to unsuitable or outdated tools. 

The lack of adequate online meeting platforms does not only have a negative impact on productivity, but it also decreases employee engagement. Traditional online communication methods, such as email, do not work in today’s digital environment, so companies need to find new ways of engaging and ensuring high efficiency at work. 

When asked about their expectations from online meeting platforms, small business owners said they need a reliable way to access the resources of their workplace outside the office and communicate with employees at the same time. Sending documents via email while you are using a different device for a video call is common, but it is slowly becoming an outdated model as today’s software is dedicated to working remotely and manages to integrate all functions of remote work in one app or platform.

One of the tools that is already enabling Australians to work remotely with excellent results and minimal friction is Zoho’s Remotely online meeting platform.

Benefits of Zoho Remotely include:

o Communication from anywhere and everywhereWorking Remotely

All your business communication can be conducted online, whether it’s a team meeting or a sales presentation. 

o Seamless collaboration 

Zoho Remotely allows you to create team drives, share documents with members, and collaborate in real time to get the job done. 

o Solve issues from anywhere 

Integrated apps enable you to help staff and customers from everywhere by sharing help files, solving customer queries, and taking control of their system. 

o Affordability

Zoho Remotely will be offered for free until September 1st, 2020, and its pricing will be announced soon with the same commitment to good value for money that Zoho demonstrates with all its products. 

o Being able to use a variety of Zoho applications 

  • Remotely is a package of 11 applications from Zoho: 
    • Zoho ShowTime – Engagement and training tool 
    • Zoho Writer – Collaborative word processor 
    • Zoho Sheet – Collaborative spreadsheet application 
    • Zoho Cliq – Instant messaging/chat platform 
    • Zoho Show – Business presentation tool 
    • Zoho Meeting – Video conferencing tool 
    • Zoho Sprints – Agile project management software 
    • Zoho Lens* and Assist – Remote support software 
    • Zoho WorkDrive – Document management tool 
    • Zoho Projects – Comprehensive project management tool 

Contact us if you want to take remote working to a new level in your company by using Zoho Remotely. Visual Marketing Australia is an Authorised Consulting Partner for Zoho CRM since 2018. We have been using Zoho CRM for more than a decade, we know how to put its features to work to meet digital marketing needs and support working remotely

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cloud-based CRM

Cloud-Based CRM software is on the rise – and now available to VMA clients

By CRM Systems, General News, Mobile Apps, Online Marketing

In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power, and sales personnel can have access to more useful and structured information about customers by using cloud-based CRM software.

In 2017, we saw increased use of CRM software on mobile devices, a trend which was aided by businesses increasingly adopting cloud-based CRM solutions. This has allowed employees to access the software and crucial sales data anywhere they go on the smart device of their choice. Those who have embraced these technologies have seen a huge improvement in both the adoption of CRM software by their employees and the meeting of sales quotas.

How cloud-based CRM benefits businesses – statisticscloud-based CRM

91% of companies with more than 11 employees now use CRM software. Offering mobile solutions increases the productivity of the workforce; statistics have shown a rise in productivity of around 15%. Another reason for investing more in CRM is the fact that such measures allow businesses to become GDPR compliant. Aligning with the new European Union Regulation about privacy and data protection is necessary for those Australian businesses which have agreements with customers or suppliers from the EU.

Other statistics about CRM software and its benefits include:

  • 65% of sales reps who have adopted mobile CRM have achieved their sales quotas; just 22% of companies which have not adopted mobile CRM have managed to attain their sales objectives.
  • The rising use from mobiles and tablets means that 81% of users are now accessing their CRM software from multiple mobile devices.
  • All these led to the rise of cloud-based software – 87% of businesses use cloud-based CRM software, compared to 12% in 2008.
  • CRM is the fastest growing software market, with revenues expected to reach over $40 billion in 2018. Furthermore, revenues are expected to reach $80 billion by 2025.

How businesses plan to invest in CRM-related technology

47% of businesses are planning to increase spend on help desk and customer service software. Personalised marketing and social media marketing are also included in companies’ development plans and many businesses have decided to allocate supplementary funds to these areas: 60% of surveyed respondents plan to increase their email marketing budget and 48% are willing to spend more on social media marketing.

The CRM technology-related areas that companies are planning to focus on include customer service, marketing automation, sales force automation, knowledge management, channel management, and call centre. Moreover, 47% of businesses are planning to increase spending on help desk and customer service software.

2018 is the year of the customer

This year the customer is at the centre of digital marketing, more than ever, and it will continue to play a crucial role in the years to come. This means that businesses need to provide a customer-centred experience by using the latest technologies and to understand how prospects research products and services online.

We live in a world where 80% of consumers will research your product online before making a purchase, 87% will use their mobile device to shop, and most prospects will use several channels to interact with your brand, such as social networks, website, and email.

Knowing all of the above, many businesses are trying to reach their audiences on multiple channels, but with poor results. Why does this happen?

Online marketing guides make things look very simple and suggest effective strategies and tactics, and yet the return on investment is most times low.

Data – the answer to most of your sales-related questions

The secret to effective digital marketing is data. Not only do you need to engage potential customers across multiple devices in multiple channels, but you need to take these actions based on the realities of the market and on your prospects’ behaviour. Knowing your customers and their habits is vital. And with cloud-based CRM software, you are able to create a 360-degree overview of each person you connect with. Now this is a good starting point to begin implementing all those effective digital marketing strategies you have learned about – instead of taking disparate actions hoping they will have an influence on your audience, you go directly to your target and never spend a dollar without obtaining the best results.

Zoho One now provided by VMA

cloud-based CRM One of the most popular and effective cloud-based CRM solutions is Zoho CRM, now also provided by Visual Marketing Australia. We are a Zoho CRM authorised partner and can give you easy access to this app which is ranked number 2 behind Salesforce but at the fraction of the price.

At VMA we offer a One Stop Shop approach and take care of all your digital marketing needs; the implementation of Zoho One allows us to assist with automate business processes across your organisation. Thus, the services we provide help you run your entire business, and you only have to deal with one company for most of your business processes.

By using Zoho One, we have taken the next step towards providing complete services to our clients, as this service consists of 40+ integrated applications. With Zoho One, you can manage, connect, and automate business processes across your organisation. Here are the main benefits of using Zoho One:

Sales support

Maximise your sales and automate your business processes with the Zoho One CRM that offers all the essential tools a sales team needs to qualify leads, make sales, and retain customers. Zoho One enhances your sales through the following tools:

  • CRM for a multi-channel approach to modern sales processes
  • Easy report generation for obtaining useful insights about your business
  • A dedicated business app for managing your contacts – perfect for those who are not ready for a CRM yet
  • The SalesInbox mail client designed for sales people

Marketing tools

Create awareness, build your presence to attract an audience, nurture their interest and convert them into happy customers with Zoho One Marketing integrations:

  • SalesIQ – it enables users to engage website visitors and convert them into customers
  • Applications for creating, sending, and tracking effective email campaigns
  • Social features for posting content, interacting with followers, and monitoring social interactions, all in one application
  • Obtaining customer feedback through surveys
  • Form builder to increase customer engagement and generate leads

Customer support

The team at Zoho One provides effective assistance to troubleshoot customer issues remotely; support requests are being prioritised and handled by a multi-channel help desk.

Productivity and collaboration

Zoho One offers a range of tools for enabling better communication, collaboration, and content creation for individuals or a team. All this is possible due to the following features:

  • Projects – for planning and collaborating on projects across teams
  • Connect – team discussions and resource sharing made easier with a private social network
  • A browser-based conferencing tool, perfect for demos and presentations
  • Productivity tools such as a word processor, a cloud spreadsheet, a slide deck creator open to multiple collaborators, file storage, a digital signature app, a note-taking app, and software for securing and managing team passwords.

Finance

Intuitive online accounting software to track the health of your business which includes management software for bills, invoices, subscriptions, inventory and a checkout option for easy collection of online payments.  One of the advantages of using finance software from Zoho One is that you can turn receipts into expense reports for quick approvals.

Human resources

Zoho One offers a central place to manage your employees, including managerial approvals, performance management, and recruitment. With Zoho One you will be able to find new talent to grow your company more easily, but you will also be able to handle employee data more effectively.

Business process

Turn unique business processes into custom applications with the multi-platform app builder and a business intelligence tool that delivers in-depth analysis and easy reporting.

Would you like your business to benefit from the huge advantages of cloud-based CRM?

We can help! Visual Marketing Australia has the professionals who can assist your company in implementing cloud-based CRM and all the features presented above or any custom combination based on your unique business needs.

We have recently become an Authorised Consulting Partner for Zoho and we are qualified to assist with the entire Zoho One package for running your business with all the things involved. Contact us now to get the latest sales tools for excellent results.

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The post ( Cloud-Based CRM software is on the rise – and now available to VMA clients – Visual Marketing) appeared first on Visual Marketing Australia.
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